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Controlling Information Big Business for BP

As the virtual ‘muck’ becomes thicker for bp the realization of the public relations nightmare they created is dawning. If you have noticed in the last few weeks the news stations have been reporting less and less on the spill or even really conveying the damage caused. Controlling information is all about money, and that is something BP has plenty of. Search for anything on Google relating to the oil spill and the very first “Sponsored links” is

BP Response
www.BP.com/GulfOfMexicoResponse Learn About BP's Progress On The Gulf Of Mexico Response Effort.

For those that may not know how Google AdWords work I’ll explain a bit, as a business that wants an ad in Google you have to bid on placement. Google charges a Cost-per-click (CPC) rate and had advertisers “bid” on how much they are willing to pay per click. This can range from a few cents to a few dollars depending on the popularity of the keywords used and the placement of the ad. Just to give you an example a while back I started an ad campaign for a site I was promoting, in two days and 18 clicks I had accrued a $10.12 advertising bill from Google AdWords for a small text ad that had middle of the page placement. BP on the other hand is top billing, meaning their Google ad budget alone must be astronomical. Add in the radio and television commercials assuring the general public that everything is “okay” and they are quite possibly spending as much on controlling PR as on the cleanup itself.


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Last Updated (Thursday, 29 July 2010 20:13)

 

Video Suggests BP Literally Covering Up Oil Damage on Louisiana Beaches


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BP too quick to wave the "Mission Accomplished" banner

In light of months of bad PR, the oil company was quick to blow their own horn last week when they capped the well.   As their stock price rose people seemed quick to forget there was almost 100 million gallons of crude oil spilt to date.  But this does not signify the end, almost immediately after capping the well BP began laying off clean up workers and downsizing efforts in the gulf coast. The hardest part has just begun and now is when we need to ramp up efforts to get our beaches clean again!  A source close to the clean up in the panhandle of Florida told me tar balls had been washing ashore three miles from their local staging area and as we spoke people were being let go in an effort to "reduce costs."  BP basically wrote a 'blank check' for the clean up when it began, now it seems they are spending almost as much money controlling PR as on the clean up, the oil company has decided to cut the budget.  A unnamed source informed me that BP (or contractors of) recently laid off more that 300 people just in the panhandle.  This disaster has ruined beaches, lost jobs, destroyed businesses and now many people find themselves not even able to work for the clean up effort.

The company is however quick to re-allocate these newly free funds towards relocating existing infrastructure.  As weather reports roll in BP scrambles to pack up and 'moth ball' equipment and personnel. The largest staging area and main base of operations for the central panhandle is being dismantled and relocated to Tallahasee for the weekend.  Yes you read that right, for the weekend.  Sources inside tell me "beach operations will resume Sunday" and they are hoping to have this staging area reassembled and back up Monday.

Oil Response Staging Area being packed up for the weekendOil Response Staging Area being packed up for the weekend

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Last Updated (Friday, 23 July 2010 16:12)